Candidly speaking, most exhibiting companies fail to measure the return on their trade show investment due to the fact that there has not been a step-by-step process to calculate it. This may have been overlooked when the economy was booming but is no longer acceptable when budgets are being scrutinized.
At St. Louis Trade Show Displays, I provide my clients with a Marketing ROI CD entitled “Measurement Made Easy!”. The program is embedded with calculators that allows my clients to measure the success of their trade shows & events.
Some of the calculators built into the program include:
- Potential Audience
- Return on Investment
- Cost per Qualified Lead
- Cost per Current Customer Visiting
- Cost per Attendee Demonstration (Introduction of a New Product)
- Cost per Distributor Recruited
- Cost per Visitor Reached
- Cost per Visitor Impact
For more information or to receive this Marketing ROI CD, click here.