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New Book: Trade Show Tips for New Exhibitors

Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy. What It Takes To Succeed At Trade Shows The reality is that […]

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How do you measure trade show success?

Candidly speaking, most exhibiting companies fail to measure the return on their trade show investment due to the fact that there has not been a step-by-step process to calculate it. This may have been overlooked when the economy was booming but is no longer acceptable when budgets are being scrutinized. At St. Louis Trade Show Displays, I […]

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